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Meet Emilia Oliverio, awarded florist and so much more

The floral art in preserved plants has no more secrets for our guest Émilia Oliverio, multi-awarded florist. She has been expressing her creativity for more than 25 years through floral compositions for many occasions. She gives you her advice on how to successfully integrate preserved flowers into your business. Learn more about an eclectic artist who has found a unique way of expression in preserved flowers.

Let's talk about you Emilia

Hello Émilia, can you describe in a few sentences your career and your activity?

Emilia Oliviero: I have a rather atypical career where art is the main thread: greatly involved in the floral world for many years, I share my passion for this art. I am:
– Best Worker of France in 2000,
– Flor designer international 1992,
– Finalist 3rd Coupe de France 1999,
– Teleflora World Cup Finalist with first prize for the general public.

Today I run two companies including Kennedy Center, which is a call center and AI2F (Academy of florist training) a publishing house specializing in the world of floral art. I publish specialized books and the international magazine Nacre which is a reference magazine in Floral Art. This magazine highlights the floral artistic feeling of French and international designers.

Let's talk about preserved flowers

Since when do you know the preserved flowers and plants?

E.O.: I have known preserved flowers and plants for almost 25 years for having learned to work with the great Master in Floral Art Guy Martin, with whom I graduated from Flor Designer.

On what occasions do you use these plants?

E.O.: I like to use them to make compositions with a satisfactory life for customers.
I work both classical forms, bouquets of brides and contemporary forms, such as paintings, floral jewelry and many other creations.

What do you think are the major strengths of preserved plants?

E.O.: For me, the advantages of preserved plants are their durability without a doubt, but also this natural and deceptive aspect that amuses me without forgetting their colors.

What advice would you give to those who want to get started?

E.O.: Start by elaborating small creations around a rose while having an interesting sampling to propose. Then, make known the product by making pieces like some forms of bouquets of brides, and dedicate a space.

What comparisons do you make between the fresh vegetable and preserved plants?

E.O.: I do not make any particular comparison between these two products, because I know when, and for what occasion, I can use one or the other.

Let's talk about ecology and the future

How are preserved plants ecological?

E.O.: I confess that I have some difficulty in answering this question, but I would say that preserved plants are ecological in terms of plant culture but also to the process of “transformation” without forgetting the dyes.

Are preserved plants next-generation products?

E.O.: To say they are next-generation products, yes certainly, but we must begin to think about it today to accustom our customers, who are increasingly looking for new products.

Visit her website here.