BUSINESS

How to make the most of your brick-and-mortar business this holiday season

December rush is coming soon. During this time of the year, many people head to the stores. You probably plan to decorate yours with a festive Christmas feeling that will grab your customer’s attention. But have you thought about the right strategy to make this period not only magic but also profitable? Here are 5 easy-to-implement ideas.

Display simple bouquets in Christmas-themed containers

Many varieties of dried flowers and preserved greenery are so naturally stunning that they can stand on their own as beautiful decorative pieces. These plants possess a unique charm and elegance that doesn't require elaborate arrangements. Instead, all you need to do is present them in a lovely vase, and they instantly become exquisite holiday decor or a perfect present for the loved ones. So, consider featuring these standalone beauties in your holiday offerings and let their natural allure shine.

Buy and resell ready-to-use products

During the holiday season, we understand that it can be an incredibly busy and challenging time for you. To help alleviate the strain caused by potential staffing shortages, consider incorporating ready-to-sell products into your offerings. These pre-made decor items can be a lifesaver during this hectic period. Embrace the convenience of ready-to-sell items to efficiently navigate the holiday rush while maintaining the high standards your customers expect. Un Secret by Benoit Saint Amand, available on our website is the perfect item for a last-minute gift. Those small and elegant cases can be easily displayed on your cash desk so your customers will “just have to buy”.

Host workshops

Invite your customers to workshops where they can create their own holiday-themed preserved flower arrangements. This not only generates sales but also provides an engaging and memorable experience for participants. By sharing these delightful moments with your clients, you can strengthen your relationships and spread the joy of the holiday season. Consider offering your most loyal customers early access to these workshops, making them feel special and valued.

Offer gift sets

Offer preserved flower gift sets, such as bouquets paired with holiday-themed accessories like candles, chocolates, or ornaments. These curated sets make for attractive and convenient presents. With the large choice of sizes and colors, we recommend using preserved roses. Have your gift sets ready way before Thanksgiving.

Create festive and eye-catching decorations

Customers will not get into your store only to buy a present but also to find beautiful decorations for their homes and Christmas tables. For example, you can fill transparent Christmas ornaments with preserved flowers and sell them at a good margin.

You already knew that using preserved flowers for your business can change your life. By implementing these simple ideas, you’ll be able to make the most of the festive season. This will not only earn you money, but also help you recruit and train your staff as those tips don't require any floral design skills. 

We wish you all a merry and profitable Christmas.