BUSINESS

How preserved flowers can boost your business in 2023

If you’re a florist, a wedding and event designer or planner, a craftsperson or if you’re a business owner looking for new ways to expand your company, this article was written especially for you, so make sure you’re reading it through. Preserved flowers have many advantages – pricing, availability throughout the year, storage, etc. – and these combined will help you to boost your business in 2023.

You can offer new products with a whole new experience.

As a business owner or a creative, you’re always looking for new products to make. If you’ve been working with fresh flowers, you might have been stuck to create different products, or you might have suffered from losses since fresh flowers usually last a week or so. Preserved flower heads are ideal to create small flower arrangements, and sell them for as long as you want to. Moreover, many view preserved flowers as a luxurious gift to make. Thus, you can create a whole new point-of-sales advertisement to bring to the fore the full value of your new products.

You will target high-end customers.

High-end luxury customers are attracted by the appeal of quality and are willing to pay large sums to ensure that the quality of the product, good or service is as promised and that it’s worth the money. Preserved flowers answer to this demand because it keeps its beauty for several years and doesn’t require maintenance. Hence, you will be able to target high-end customers and charge more than you’ll normally do for the same product made with fresh products.

You will be able to optimize your timetable.

As one may say, “time is money”, and another way to boost your business in 2023 is to take back your time. With preserved flowers, it is essential to devote blocks of your time to make your creations profitable. It is important to note that as these compositions are made with preserved plants, time is no longer a strain on your organization. You can devote dead time at the shop to focus solely on preserved arrangements and make the most of your daytime. Thus, your idle time is dedicated to creating products to expand your turnover and no longer to unproductive tasks.

Find out more about commercial compositions in our business file.