BUSINESS

How to make tons of sales for Mother’s Day – Florist edition

It’s that time of year again! As a florist, you know that Mother’s Day is one of the busiest – and the 3rd most lucrative – holidays of the year. You also know that a lot of your competitors are going to be vying for a piece of the pie. So, how can you make sure that you not only get your share of the Mother’s Day sales, but also come out on top? By following these simple tips, you’ll be sure to have a successful Mother’s Day season!

Why Mother’s Day is the best holiday for florists

Mother’s Day is the ideal holiday for florists – it’s the perfect chance to showcase your creative and innovative floral designs, as well as engage with your customers. The buying behavior for Mother’s Day is also quite predictable – flowers are in high demand, as are gift baskets and plants. In fact, according to a survey of consumers conducted for the National Retail Federation, the top three Mother’s Day gift categories in 2022 were greeting cards; flowers; and special outings. So, if you can position yourself properly and take advantage of the buying behavior, you’ll be in a great position to boost your sales this Mother’s Day.

How to drive traffic to your store

The key to making the most out of Mother’s Day is to increase traffic to your store. One way to do this is by partnering with other local businesses. For example, you can partner with cafés and restaurants to feature your bouquets in their window displays. This will draw attention to your business and make you more visible in the local community. You can also create special promotions to get customers in the door. This could be a discount on bouquets when they spend a certain amount at the store, or a buy one, get one free offer. These kinds of promotions can help draw customers in and encourage them to shop at your store.

Creating a social media strategy for Mother's Day

Social media platforms are an easy way to reach the widest audience possible, build brand loyalty about your business and attract new customers. You should start by creating social media content specifically for Mother’s Day. This could be discounts, bundles, and floral design ideas that your followers can share with their own networks. You can also create short videos about your products and services, or live-stream a behind-the-scenes look at your store. Don't forget to take advantage of popular hashtags to increase your visibility. For example, if you’re offering a special deal on Mother’s Day, use popular hashtags like #mothersdayflowers and #flowerdeals to attract new followers.

Upsell is the florists’ best friend

RetailMeNot, reports that flowers were the No. 1 gift choice for Mother’s Day last year, with 47 % of consumers buying them, followed by chocolate (36 %); gift cards (29 %); dinner (26 %); jewelry (22 %); and beauty products, including perfume (19 %). It is then essential to upsell your products with chocolates, gifts cards, and so on. You can also create baskets or packs to sell these items altogether in your store.

Wrapping up

By following these simple tips and being creative with your marketing strategies, you’ll be sure to have a successful Mother’s Day season! Plan your promotions early, create special deals and bundles, and use digital media to engage with your customers. Take advantage of email marketing, social media, and other marketing channels to spread the word about your business and drive more traffic to your store. Most importantly, get creative and think of innovative ways to make your Mother’s Day promotions unique and special. Good luck and have a successful Mother’s Day season!