INSPIRATION

How to use dried flower trends for 2023-2024

Dried flowers have appealed to many Americans in recent years. In 2023 and 2024, dried flowers will still be in vogue. So in what forms can you sell them to your customers? This article is here to guide you.

I work with dried flowers in interior design

Simplicity wins in interior design

If you want to integrate dried flowers into your customers' interiors, simplicity wins. Say goodbye to busy arrangements that clutter up a room. Depending on your interior style, choose a plant and place it in a large vase. A vase filled with pampas, banksias or barbas can add color to your room, as well as accentuate its bohemian or modern character.

Create colorful seasonal decors for Christmas, thanksgiving, Easter and so on

Red, magenta, yellow... The colors are in the spotlight this year. Your customers also love to share snapshots of their festive decorations, so give them what they fancy. For instance, Easter celebrations can come alive with the delicate beauty of dried lavender, pastel-colored dried flowers, and dried bunny tails, adding a whimsical touch to your Easter-themed arrangements. The versatility of dried flowers allows you to explore countless possibilities, creating unique and captivating decors that reflect the spirit of each season.

I work with dried flowers in weddings and events

Dried wedding bouquet for the win

Dried bouquets offer several advantages over fresh bouquets when it comes to weddings. For your clients, their floral decor becomes something they can hold onto forever. They might keep their bouquets, gift some decor to their loving ones. Moreover, it allows them to ship their wedding bouquet and accessories to their destination wedding or back home. For you, as a professional, you will be able to manage as you want your working hours and work on several weddings on the same day with no additional qualified workforce.

The creation of large installations for venues made easy

The creation of large floral installations for weddings is made easier by using dried plants and flowers due to their lightweight nature, extended lifespan, and ability to retain their shape and color. Unlike fresh flowers, dried botanicals require less maintenance, can be prepared in advance, and are more durable, making them ideal for intricate and long-lasting installations. Additionally, dried plants offer a wider range of colors, textures, and unique shapes, allowing for more creativity and customization in wedding decor.

If you make floral objects, fall in love with lavender

Thank the sweetheart of America – Taylor Swift – for making lavender the symbol of love for the next couple of years. Now you can have fun with lavender, and the many preserved or dried flowers SecondFlor sells in the lavender color. Create bouquets, glass domes, interior decorations, gifts… Post them on social media, Etsy, or put on sale in your shop and here you have a new hustle. Click here for some DIY ideas.

You are not a plant professional and want to start using dried flowers? This part is for you

Use dried flowers for the decoration of your establishment

Today, the decoration of an establishment receiving the public is essential. It sets the atmosphere of a place, and attracts – or repels – customers. Of course, the floral decor is one of the most important elements to create a nice setting. More than a finishing touch, we now talk of biophilic design. If you’re a restaurant, use dried flowers on your tables, bar, in the lobby, as a gift for your customers on certain occasions (Valentine’s Day, Mother’s Day…), and so on. Same if you own a hotel, add dried flowers to the decor of rooms, check-in areas, and so on. We created a business file especially for you here. If you have another establishment, choose plants and containers that will match your brand image.

Create a side hustle with dried flowers

Here are some ideas for you: you can sell unique creations through an online store or local markets. Consider providing dried flower subscription boxes, where customers can enjoy a regular supply of beautifully preserved blooms. Expand your business by offering dried flower wreaths, home decor items, or personalized gift sets. Other side hustle ideas include selling DIY dried flower kits, or collaborating with event planners to provide custom installations. The opportunities are blooming.