BUSINESS

7 floral trends to expect in 2024 and how to embrace them

As we step into the realm of 2024, discover what are the upcoming trends according to floral experts. From earthy tones to the bold vibrancy of colors, the use of different textures and non-floral elements, the grandeur of oversized or transforming spaces arrangements – this year's trends invite us to celebrate the boundless creativity that blooms within the world of floral design. 

You have already enjoyed our tips to adopt preserved flowers for your business. In this article, the SecondFlor team is glad to share with you some ideas to integrate these trends to meet your customer’s expectations.

Earthy Tones and Natural Elements

Nature takes center stage with a palette inspired by earthy tones and natural elements. Expect to see a resurgence of muted greens, warm browns, and soft neutrals, bringing a touch of organic elegance to floral designs. Incorporating natural elements like twigs, branches, and greenery creates a connection with the outdoors, adding depth and authenticity to arrangements.

Our tip: think about greenery as they usually come in natural tones. They will contrast with colorful flowers or can be used on their own.

Bold Colors

After the emergence of hot pink with the movie Barbie in 2023, bold and vibrant colors are making a statement in 2024. From rich reds and deep blues to striking purples and fiery oranges, florists are embracing the power of color to evoke emotions and create visually stunning displays. These bold hues add a dynamic and energetic dimension to floral arrangements, making them stand out in any setting.

Our tip: check out our roses. Thanks to the preservation technique, it's possible to achieve all the colors you dream of. Build a catalog using the product sheets of our roses to showcase a variety of colors to your clients, starting with roses, before expanding with other botanicals.

Incorporating textures

The allure of texture takes center stage as florists explore the tactile dimension of floral design. Mixing flowers with diverse textures, such as velvety petals, feathery greenery, and spiky accents, adds depth and visual interest to arrangements. The interplay of textures creates a multisensory experience, inviting observers to appreciate the intricate details of each bloom.

Our tip: think about all vertical, non botanical elements you can integrate into your arrangement. Whether it’s a feather, a candle or a magic wand (whimsical style is also trendy this year), the fact that preserved plants don't need water allows for this type of combination.

Non-Floral Accents

Breaking away from tradition, non-floral accents are gaining prominence in 2024. Moss, with its lush and verdant appearance, adds a touch of woodland charm to arrangements. Whether used as a base or incorporated as a decorative element, moss brings a refreshing and unconventional twist to floral designs, making them truly unique.

Our tip: you may already know green preserved moss as they are a key element in green walls, but did you know that you can find preserved reindeer moss in a wide range of colors? They match with any colored-theme decor. 

Oversized Arrangements

Size matters in 2024, as oversized arrangements take the spotlight. Grand, opulent designs that command attention are becoming a trend, creating a sense of drama and luxury. Whether it's a lavish centerpiece or a cascading bouquet, florists are pushing boundaries with larger-than-life creations that make a bold statement.

Our tip: focus on voluminous plants such as amaranths, gypsophila, hydrangeas or pampas to create oversized arrangements.

Transforming Spaces

Flowers are not just decorations; they are transformative elements that redefine spaces. In 2024, expect to see a creative play with the arrangement's spatial impact. Florists are using flowers strategically to enhance and modify the perception of spaces, turning ordinary settings into enchanting realms through thoughtful design and placement.

Our tip: by using preserved plants, the time you spend once on designing an arch, a centerpiece or garlands will benefit other events. You can use, reuse and use your creations again. 

Peach Fuzz: Pantone® Color of the Year

Every December, Pantone unveils the color of the year to come. This year, the company has chosen a color that evokes softness and youth.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." said Leatrice Eiseman, the executive director of the Pantone Color Institute, in a statement shared on the company's website. 

Our tip: browse our selection of products in the colors of the year or use our "2024 trends" color filter.

In conclusion, the floral trends of 2024 promise a journey into a world where nature meets innovation. This year's trends invite us to celebrate the boundless creativity that blooms within the world of floral design. More than just a trend, customers are increasingly looking for eco-friendly products, and this also applies to the world of plants. Preserved flowers and plants are sustainable, environmentally-friendly products. Embrace the beauty, embrace the trends, and let the blossoms tell a story of elegance and evolution in every arrangement.