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4 lies you've been told about preserved flowers

When an innovation enters the market, a lot of information can circulate around it. Plant preservation is a technique that has been in use for over 50 years. Yet, some fake information still disseminates in the floral world. In this article, we debunk 4 lies you’ve been told about preserved flowers.

1. Preserved flowers are too difficult to work with

“It’s much easier to work with an unknown.” Let’s listen to the Academy-award-winner Taylor Hackford for this one. It is true to say that working with preserved materials is different from fresh ones, but one cannot say that it’s harder. If you want to use preserved flowers, know that they are often stem-less, but that doesn’t make it harder or longer to work with. You will take the same time to stem them using the easy cross wire technique or using flower holders than when you strip a stem. Moreover, with the flexibility of preserved plants, you can easily create unique corporate gifts and decorative objects to sell them online or in your shop.

2. Preserved flowers and plants have an expiry date

That is the biggest misconception that people may have about preserved flowers. Some sellers are trying to give you an expiry date for products that are already dead. If you haven’t read our full guide about the techniques to preserve plants, there are numerous processes that all start from freshly-cut flowers. Since they are different from fake flowers, preserved flowers may evolve throughout time. Now, don’t get us wrong, they won’t last for 50 years. When the flowers start to pine away, the colors may vanish, some particles may fall down… Yet, your clients will be able to use them for several years with little to no change.

3. Preserved flowers are way more expensive than fresh flowers for an event

If you are an event and wedding planner, or even a floral designer working on events, you might have heard that preserved flowers are more expensive than fresh ones. All fresh flowers used during an event are thrown away. With preserved plants, you can reuse them for several days or keep them as a souvenir. It is a unique selling point for your clients. Also, as a business owner, you might want to earn more money on them and either reuse part of the flowers, put them for rent or resell them. Let’s do the math, shall we ? If you buy $2,000 of freshly-cut flowers for an event, you will earn your one-time margin. If you pay the equivalent for $3,000 of preserved flowers, you will earn a superior first-time margin on the event, and you will have an extra cashflow each time you use it again. Find out more about weddings in preserved flowers in our special report.

4. Preserved flowers are 100% like faux flowers

Customers want to keep their flowers for a longer period of time. From this review has emerged faux flowers. Faux flowers are mainly made of plastic, wires, or silk. They are artificial and look artificial. The basis of a preservation technique is freshly-cut flowers. Preserved flowers, unlike faux flowers, are natural products. This is the major difference between them. Let’s talk about how you can use them too. Fake flowers are not as workable as preserved flowers. With the latter, you can create many different arrangements and set no limits to your creativity.

You would like to try working with them yourself ? Place an order on secondflor.us